Reality technologies are gaining momentum. Have a look at the latest advancements in this industry:

  • Apple’s ARKit framework allows millions of iPhone and iPad owners to experience augmented reality (AR).
  • Facebook is working hard to bring virtual reality (VR) to wider audiences.
  • Microsoft is using mixed reality (MR) to combine virtual objects with the real world.

But do you have a clear understanding of the differences between VR, AR, and MR? We’ve written this guide to explain what reality technologies are and how businesses can benefit from them in 2020.


Augmented Reality Pokemon on the Street

Augmented reality (AR) adds digital elements to a live view often by using the camera on a smartphone. Examples of augmented reality experiences include Snapchat lenses and the game Pokemon Go. 

Virtual reality (VR) implies a complete immersion experience that shuts out the physical world. Using VR devices such as HTC Vive, Oculus Rift or Google Cardboard, users can be transported into a number of real-world and imagined environments such as the middle of a squawking penguin colony or even the back of a dragon.

In a Mixed Reality (MR) experience, which combines elements of both AR and VR, real-world and digital objects interact. Mixed reality technology is just now starting to take off with Microsoft’s HoloLens one of the most notable early mixed reality apparatuses.

Extended Reality (XR) is an umbrella term that covers all of the various technologies that enhance our senses, whether they’re providing additional information about the actual world or creating totally unreal, simulated worlds for us to experience. It includes Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) technologies.