Nike AR experience aim to reach customers from Brazil who are stuck at home during the pandemic. Experience is providing access to exclusive content audience can enjoy on their mobile phones and also promote latest Air Max sneakers.
The AR experience is accessible on a mobile website, and what is most important it is removing that unnecessary extra step of downloading an app that would take up more smartphone memory and cellular data for people who don’t have a Wi-Fi connection.
Also, nobody wants to download your app just to see AR effect or two, everything should be available through native mobile browsers.